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In the FORBES DIAMONDS ranking, ZT "Kruszwica" S.A. was awarded #2 among largest Polish companies. Tommy Jensen, the President of Kruszwica Management Board, requested by Marcin Kaczmarczyk for reasons why Kruszwica has not been affected by the crisis, responds:
- For many years we have been following one and the same strategy...
Since February 2011 we are launching Oliwier campaign! It will last five weeks, until March 6th. This is the first phase of the campaign which will continue in the following months till the end of the year. Oliwier will be presented to a wide range of consumers on TV, in other media, on bilboards in large cities and on internet TV.
It is already there in the market, the innovative oil from Kruszwica Solucci. We procured the oil from Italian sunflowers to complete the taste of Tuscany dishes. The intense yellow and appetising colour underlines the Southern origin. It is the only oil in the market to include roasted seeds of sunflower!
