The “Master's Academy” is an original project from the Professional Product Department of ZT Kruszwica SA This project took first place in the European edition of the Bunge Europe Food Excellence Award for: “development and successful implementation of the Master's Academy concept, based on training seminars, workshops and special events addressed to the professional product market.”
- “The award is a great honour for us because it was our proposal that was considered the most creative and innovative among those from throughout Europe. We are very happy about it, all the more so that the winning solution was considered totally abstract only a few years ago. Marketing support in sales of professional products simply did not fit in with the principles of that business. Nevertheless, creative marketing efforts have given us not only a considerable market share but, first and foremost, the competitive advantage too,” commented Stefan Jakubski, Chief Commercial Officer for Professional Products of ZT “Kruszwica” SA.

Picture: Stefan Jakubski, Chief Commercial Officer for PP, Katarzyna Noga, PP Marketing Department Manager and Dirk Hellings, Vice-President Food Products Bunge Europe.		Picture: Katarzyna Noga, PP Marketing Department Manager presents the “Master's Academy” concept.

The “Master's Academy” initiative, under the patronage of Mr Mieczysław Chojnowski, World Champion Confectioner, is to preserve the master’s tradition of the Polish confectioners' craft, and to present current world trends in the industry.